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This web site states the following, "Started as the Turtle Project and the heart and backbone of LAMCOT." We saw that the web site also said " Is still the Turtle Project." It also said " All other projects came from the Turtle Project and today its main areas are tag and release of turtles caught in fishing nets, turtle nest protection and beach patrol. The Education and Awareness program covers five primary and one secondary school on a weekly basis Shella Pry, Shella Bright Girls Sec, Kijani Int. Sch, Ama Pry, Kipungani Pryand Matondoni Pry." The header had lamu as the highest ranking optimized keyword. It is followed by marine, conservation, and trust which isn't as ranked as highly as lamu. The next words lamcot.org uses is turtle. turtles was included and will not be seen by web engines.